Looking for inspiration for your law firm’s new website? If you’re starting to think about the look, feel, and tone for your site, we’re all for learning from the best. With such a great, big (overwhelming) web, we’ve put together a list of five of the most memorable and persuasive law firm websites.

Each of these sites is doing a lot right and we’ve picked each one to showcase a unique element.

If you haven’t already, take a look at our piece on the 7 most important elements for any law firm’s website. It will give you a taste of what you can expect to see on some of these sites and will help you better evaluate their quality.

 

1. In Your Face 

We love West Coast Trial‘s website because of how upfront it is. The hero image tells you exactly what you want to know – that they’re #1 in the business and have won over a billion dollars. They don’t shy away from telling it like it is – they’re the best and they’ll win you money.

Their phone number is almost as big as their logo and there’s a chat box that immediately pops up. This site is screaming “get in touch.”

It’s almost impossible to not want to call them, just from looking at the first half of their home page. Not only do they tell you they’re the best, they prove it by including reviews of their services. You can’t help but want to give them a call.

 

2. Faces First 

Bhatt Law’s site is striking at first glance. And that’s because people like to see people. Not only is their hero image of two intently working men, but immediately beneath it you see their smiling faces. This makes visitors feel comfortable instantly – a smile says a thousand words. Their faces convey seriousness, trust, and likeability. It makes you want to work with them.

In terms of content, they make their areas of expertise crystal clear both on the homepage and in their primary menu. They detail their areas of practice very thoroughly and answer common questions. This means they’re not wasting your time – visitors can quickly assess if this firm will fit their needs. If it does, the action buttons are clear and strategically placed across the page. If it doesn’t, visitors won’t waste their time or the firm’s time with a phone call.

 

3. A Global Network 

This homepage is different from the first two – it’s very simple but showcases one important element. It shows breadth of Quinn Emanuel‘s work across the world. It reinforces that they are an international force to be reckoned with.

They also have a unique attorney search feature that allows you to search their vast network of attorneys using relevant filters. It allows users to search based on area of practice, type of lawyer, and more. This showcases how many lawyers they have in their network and that they encompass lawyers in almost every area of expertise.

 

4. A Clear Audience 

Small Law is on this list not for its size, but for its unique take on the way it conveys its brand. Its focus is on small business clients and every aspect of the website conveys that. There are no overwhelming statistics or images of overly serious lawyers. The branding caters perfectly to its audience. The tone is relatable and approachable.

A very unique thing it includes is the price list. Small businesses that are looking for lawyers might be doing so for the first time so a simple and straightforward website will feel more approachable to those small, maybe nervous, businesses owners. Avoiding jargon and complicated law-related content creates a friendly environment for newcomers and makes getting in touch less intimidating.

 

5. More Than a Law Firm 

This final website, Urban Justice, makes visitors feel empowered and bold – inspiring even a hesitant visitor to connect with the firm. The focus on social justice adds to the theme of empowerment – the entire site feels more like a social movement than a law firm’s website. It’s intriguing and powerful.

Urban Justice is not a conventional law firm, which might explain the unique branding. Their services are not broken down by “areas of service” but by “initiative” and their call to action is “get help.” Again, these are powerful and inspiring word choices that might resonate with a visitor more than the generic “get in touch” or “services.”

When you’re beginning your website-building journey, don’t be afraid to learn from others. Search the web for law firms’ websites and evaluate what you do (and don’t) like about each one. Keep a running list so that when you sit down to decide on the tone, formatting, and layout of your website, you have references. Merging together a version of all of the bits and pieces to tell your firm’s story means you’ll end up with a site that connects with visitors and inspires them to take action.

If you’re feeling inspired, get in touch with a Lunteer specialist today for a free website consultation. With Lunteer, you can build a stunning and effective website without hiring a developer. We’ll help you plan and execute your website so you can take control of your law firm’s digital presence – fill out your details below.