Creating, Designing and Editing Category and Tag Pages

Even the most compelling, best written content in the world is useless if your website users can’t locate it. It’s key that a website be easy to navigate so that users can find your relevant and useful content. That’s where Categories and Tags come in.

Here is everything you need to know to customize your Categories and Tags to fit your content juuust right.

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  1. Great post. While reading this, I thought about the potential of internal competition (and confusing Google) between Tags and Category pages. In the past, as a solution, I’ve used the robots.txt to block Tag pages. Often editors kinda go “tag happy” too. Which leads to an excess of tag pages (often with only 1 post on them) and thin content. Just another reason to block Tag pages. What are your thoughts on this?

    1. Kalman says:

      Thanks Shimon for the comment and questions!

      Yes, there are many times that marketing teams create internal competition when using both category and tag pages. Believe it or not, many create internal competition when having a feature page(s) and category pages! But the focus of this post was more a tutorial on how to implement custom designs of category and tag pages on the Lunteer Platform.

      We did actually have a paragraph about building a strategy on category and tag pages but it just was not the focus of this piece and it really is a post in of itself.

      To your points…

      I would actually recommend using the noindex tag instead of robots.txt. (1) You get (some) link power or at least the URL discovery without the low quality page in the index, (2) with the robots.txt the URL is still in the index but they do not crawl it.

      Marketing teams should build a concrete strategy when using the tags so they do not create internal competition. I would also recommend a tag audit once or twice a year.

      Tags do work well when you want to build pages or topics that just do not fit into your categorization, but they should be used with caution and with a good strategy.

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