Controlling your Social and SEO Appearance 

Search engines and social sites like Facebook and Twitter use specific metadata to understand what information each website wants displayed on their platform. 

For social platforms, when you share a link to an article or website, the social card that appears with text and images summarizing the post is pulled directly from the link’s metadata, word for word. 

For search engines, when you see a search result, the title and subtitle that appear are a combination of the metadata supplied by the link and the search engine’s own collected information on the site. Think of the site’s metadata as a strong suggestion in this case. 

Lunteer gives you full control over these metadata fields so you can relay the information you want to your users on these platforms. 

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