Tracking Consent Setup Overview
Internet users are increasingly seeking control over the data they generate. They want to know who is tracking them, where their data is used, and how it is stored.
Across the globe, governments have responded by passing laws mandating that users must consent to being tracked for their data to be collected. Laws like EU General Data Protection Rules (GDPR) and the California Consumer Privacy Act (CCPA) are two far-reaching examples.
Here we explain how tracking works and how to implement consent notifications. When accepted, these notifications allow for continuous tracking to ensure a seamless user experience for your visitors.
How Tracking Works
- A user visits a website of their choice
- The website stores a small text file (a tracking cookie) on the user’s device indicating that they have visited the site
- The user leaves the website
- When the user returns to the website, it will know that the user has visited previously and can tailor its content accordingly
Many of the tracking-related laws that have been passed require users to give consent or take a specific action before these cookies are allowed to be stored on the user’s device.
Often, these notifications are presented as a popup at the bottom or top of a website, which is why they are commonly referred as “consent popups”.
Setting up a Consent Popup
- Navigate to the left side menu
- Select Settings
- Select Cookie Consent
- Choose a consent option based on the legal requirements of your local laws
Show Cookie Message – checking this box will activate the cookie popup.
- By default, if the user ignores the message and continues browsing the website the tracking cookie is added and the user will not see the message again. This is called passive consent.
- If the user confirms the message by clicking “OK” then the cookie is added and the message is no longer displayed
Require User Consent – checking this will require a user to actively click the “OK” button before any cookie tracking is added.
5. Select a display position for your cookie popup (top or bottom)
6. Write and edit the message you would like users to see when your cookie popup is activated
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- It is a good idea to have a page dedicated to outlining your tracking (cookie) policies and linking to this page within your message.
Conclusion
To meet the growing legal demand of tracking cookie consent, Lunteer is built to give you full control so you can gain consent how and when you want.