Tracking Consent Setup Overview
Internet users are increasingly seeking control over the data they generate. They want to know who is tracking them, where their data is used, and how it is stored.
Across the globe, governments have responded by passing laws mandating that users must consent to being tracked for their data to be collected. Laws like EU General Data Protection Rules (GDPR) and the California Consumer Privacy Act (CCPA) are two far-reaching examples.
Here we explain how tracking works and how to implement consent notifications. When accepted, these notifications allow for continuous tracking to ensure a seamless user experience for your visitors.