Why Your Law Firm Needs a Website
Virtually every company in the world can benefit from having a great website. But law firms, in particular, benefit from a strong virtual presence. We’re here to talk about why your law firm absolutely needs a website and we’ll even give you resources for how to make it happen.
Before we get into why every law firm needs a website, lets define the kind of website we’re referring to. You might think that because law firms don’t sell physical products that customers can “add to cart” or “checkout,” that a website is unnecessary. But there’s a whole other world of websites out there that have nothing to do with selling and shipping products.
These are websites for things like services and companies with intangible offerings. These websites are primary informational but are no less aimed at making a sale. Websites for services, like law services, give a visitor (and potential client) all of the information they need to know to feel confident reaching out to the firm.
These websites have “calls to action” – meaning they encourage visitors to take a particular action like “call now” or “learn more.” This is different from the calls to action on an e-commerce site (think: “buy now” or “add to cart”) but are equally as powerful.
Every company needs a website for several reasons:
1. A website how clients find you
It’s 2020 – you need to be find-able online. If someone hears about your firm and wants to learn more, it’s likely that they’ll Google your firm’s name. If they can’t easily find a professional and reputable source to provide them with more information, the search will probably end there.
Searchers might come across articles written about your firm or interviews of your attorneys, but all of this is out of your control. The results can be positive or negative and there is little you can do about it. Unless, you have your own website that is carefully crafted to convey the positive image and messages that make your firm unique. If you’re not sure what should be on your website, check out the top 7 features every website needs.
2. A website is how you find qualified leads
You don’t want to waste your time with unqualified leads. How many times have you spoken on the phone with a potential client only to find out they are looking for something your firm doesn’t offer?
No firm can be everything for everyone – you likely have your niche or specialty that you excel in. Having a website that outlines exactly what you do (and don’t) offer will save you a ton of time and headache. This way, visitors can get a clear picture of whether or not your offerings meet their needs before they pick of the phone or hit send on an email.
3. A website makes clients confident in you
Having a website adds legitimacy to your firm. You want to make a good first impression and having a professional and thoughtful website will do just that. Whether it’s fair or not, people judge more than just books by their cover – so you want your cover to be enticing.
If your website looks good and provides relevant and useful content, visitors will automatically see your firm as established and legitimate. Including pictures of your team and articles written about your firm or its cases add to this feeling. It lends names and faces and real-life events to an otherwise anonymous firm. Especially when it comes to legal matters, potential clients want to know that they are hiring a legitimate firm that they can trust.
These are just a few of the main reasons a website is important – if you want some inspiration check out these law firm websites we love.
If you want to learn more about this and figure out what kind of website is right for you, schedule a free consultation call with one of Lunteer’s website experts. Lunteer helps you build your website easily and quickly, without code, so you can be in control of your law firm’s digital presence. Connect with us below.